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A Brief Guide to Briefs

February 25, 2016

Artwork briefs are traditionally the way to communicate the author’s wishes to the illustrator, and it is worth taking the time to look at the creation of these briefs to ensure that they are produced in such a way as to ensure the best possible outcome.

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Answer Checking

How much value do students and teachers place on the accuracy of the answers provided at the back of the book?

Imagine a teacher asking their class to complete the set of exercises provided in the student book as homework. At the start of the next class, several students are confused as they could not get the same answer as the ‘correct’ one at the back of the book. On checking, the teacher finds the answer is inaccurate, but the damage has been done – the students’ confidence has been knocked, the teacher has become wary about answer accuracy and your brand has been damaged…

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