February 25, 2016
How much value do students and teachers place on the accuracy of the answers provided at the back of the book?
Imagine a teacher asking their class to complete the set of exercises provided in the student book as homework. At the start of the next class, several students are confused as they could not get the same answer as the ‘correct’ one at the back of the book. On checking, the teacher finds the answer is inaccurate, but the damage has been done – the students’ confidence has been knocked, the teacher has become wary about answer accuracy and your brand has been damaged…